It amazes me how people come to expect poor customer service.
I have worked in the customer service industry for a majority of my life with 15+ years in retail, 4+ years as a concierge at an ultra exclusive resort, and the grand daddy of them all, 8 years working as a ticket agent for a major airline.
Many of these years overlapped but experience is experience.
Most of what I have learned, I learned from my time with the airlines. It was people watching at the most exotic level. People under stress when unplanned events would always provide for the best viewing experience. It was also the most rewarding to take someone under stress and reassure them that everything was going to work out, and help them get to their destination. From the customer service standpoint, it was almost always the customers first interaction with you that dictated how their story would end.
Flip the coin, heads or tails, people under stress have two choices to make. You could come to the ticket counter and use your manors, mixed with some of the golden rule, all the while remaining positive and congenial...or you could come and try to play the game of "mine is bigger than yours," add in a "do you know who I am," with a smidge of this is all your fault. Customers who took the positive track always ended up with the best results. The reason why is simple. As a customer service agent, you wanted to help them. It is easier to empathize with people who are not yelling at you.
I remember watching other employees work for hours with one family, trying to salvage their vacation, only to conclude with the thought of, "what a nice family, I really enjoyed helping them out." I also remember during my first week of training on the ticket counter, at 5am on a Friday morning, listening to a customer personally tear apart the lady who was training me. He called her every name in the book, blaming her for the mechanical error on the airplane and thus her personally ruining her vacation. The 20 minutes they spent together had this conclusion.
Customer: "I am never flying this airline again."
Agent: "Good, I hope you don't."
I was in awe. But I also learned from that morning. You see, that agent was possibly one of the sweetest women I have ever met, that was the only time that I had ever witnessed her remotely upset. She got pulled in by the negativity to a point where she lost all empathy. Her response was all a direct result of the way the customer approached the situation and treated her. In the end both parties lost, she lowered herself to his level and he was without alternative travel plans.
I know that the rule is that the customer is always right, and I believe that still holds true, however, the customer can also be their own worst enemy.
Let's get to the root of why I am writing this blog post today. MyHairNeeds.com is small, personal and strives to be perfect. We have a 98% positive lifetime customer feedback rate with 1% being neutral and 1% being negative. I have lost sleep over that 1%. I take personal all feedback that is rated below the perfect 5 on our 1 - 5 scale, 5 being the best. We have in the past three years been able to solve almost all of the customer service "brick walls," (to borrow from Randy Pausch), to our customers satisfaction.
MyHairNeeds.com is learning from the best of the best, by my personally having a man-crush on Zappos.com and their "Powered by Service," mantra. I have followed and exchanged tweets with Tony Hsieh, (@zappos) and this past May the brain trust of MyHairNeeds.com were lucky enough to take a tour of the Zappos.com headquarters in Las Vegas. We walked away just in awe of what has been created when you combine amazing corporate culture with high octane customer service. Zappos.com as you know was recently acquired by Amazon.com in exchange for 10 million shares of Amazon stock.
On our tour, we became sponges and just took in the art of, "how you treat people." We felt like Charlie when he visited the Chocolate Factory for the first time. Zappos.com is the most amazing example of one of my core beliefs. If you build it you will support it. Learn more about Zappos Core Values here.
We left Zappos.com with even a higher dedication to the experience that our customers had with MyHairNeeds.com. We want everything about their experience to be positive.
Great product selection - our website has over 300+ products with more being added daily.
Professional quality - All of our products are genuine and backed by our salon.
Streamlined checkout - powered by Amazon.
Quick processing - most orders leave our Montana warehouse within 24 hours.
Fast shipping - using USPS Priority Mail, all packages are shipped via air and land on your doorstep in 2-3 days.
Great first impression on arrival - with secure packaging mixed with free samples, we want our customers happy when they open their orders.
Back what you sell - We aim to provide support in the area of how to use our products as well as troubleshooting anything that may have gone wrong in any of the above areas.
Today's blog post is motivated by an email from a customer from the United Kingdom who's package has been tied up in customs. The first impression of the email was of understanding how angry the customer must be. Two paragraphs of full capital letters and lots of fix this or else talk. Of course we are using all of our resources to please this customer, but coming full circle, it's all about the first impression.
Like the people at Zappos.com we want to go out of our way to change not just the culture of our employees but of shoppers. I want to make sure that this customer does not fear customer service.
Again we have two choices. Which one makes you want to jump in feet first to provide satisfation?
1. I WISH AN EXPLANATION AS TO WHAT IS GOING ON AS THIS IS RIDICULUOUS.!!!
or
2. Could you please help me resolve an issue that has come up with the receiving of my order?
To change the culture of not needing to yell and scream and slam that caps lock to get your way a lot of companies need to get a little Zappos in them. We want our customers to know that when you call us, email us, and talk to your friends about us...that you are going to walk away with that same feeling that I had when we left Zappos.com. That the customer does matter, that people really do care about your situation and that we will do everything in our power to make the situation right.
I hope that someday someone will say that they need to be more like MyHairNeeds.com. Until then, I leave you with a quick story about my grandpa. During the Vietnam War, my grandfather Frank volunteered at the local VA Hospital. A lot of his time was spent walking the fruit cart around the ward and offering snacks to the soldiers. Frank could often be heard saying to the soldiers, "When life gives you lemons, have a banana!"
Labels: amazon, customer service, My Hair Needs, MyHairNeeds, usps, zappos